BUILD YOUR BRAND

Commercial Property and Social Media

Social media is an important part of any marketing schedule or branding activity. Social media platforms have the ability to connect directly with your customers, at multiple points throughout their day.

Utilise key social media platforms to help yourself and your agency have better conversations and interactions with your clients. Standing out as an industry or local expert through social media also provides a strong platform to grow your exposure in the market, showcasing your vendor and landlord successes as well as any community involvement. The best bit of social is that your brand has an “always on” approach, meaning there are constant opportunities to stand out.

Standing out as a local expert in social media

  • Don’t overcommit by creating an account on every social platform you can think of. Pick one or two platforms and aim to post at least a couple of times a week – nothing looks worse than an account that hasn’t posted in months!
  • Make your social media work, even when you aren’t. Take advantage of our products, such as Audience Maximiser, which do all of the hard work targeting the best audiences for your listings.
  • Avoid using your personal Facebook account to market your professional real estate content. Instead, make a Facebook Business Page. This will allow you to connect with vendors and clients, whilst being able to enjoy Facebook’s community with features tailored to your business needs. Once your page is live, use Facebook Insights data to streamline your approach to social. This data will tell you the demographic(s) of people who are engaging with your posts.
  • Social media is a chance to ‘show off’ other activities you or your agency are doing in the rest of the community. Do you have stories of happy vendors, community support or other activities that you could showcase on social?

What sort of content should you post?

  • Show that you’re the industry expert in your area by mixing it up and posting more than just your listings on social media. For example, demonstrate the investment aspects of a particular area to attract investors, or showcase relative aspects of business activity to attract potential tenants.
  • Share inspiring content that is likely to interest your followers, such as an article about trends in office fit-outs, new ways for businesses to go green or aspects of retail trade.
  • Use hashtags relevant to your area (e.g. #industrialproperty, #richmondcommercialproperty, etc.) – hashtags “amplify” your content, allowing you to reach more local users on social. Hashtags can be used across many social platforms.
  • Keep up the conversation and stay active on your page by replying to comments on your social posts. By interacting with people on social media platforms, they’re far more likely to feel connected to your business. Remember to always keep it professional.
  • Always match your content to the social media platform that you’re using.

How do we build our social audience to benefit you?

  • Australians love property, and commercial property provides for some interesting content. We showcase the best properties both domestically and internationally via our social channels.
  • We publish professional content, highly targeted towards commercial property investors, landlords, vendors and tenants via our Facebook page for realcommercial.com.au. This provides us a highly engaged platform to share our industry knowledge and specific content like news, inspirational fit-outs and dream properties.
  • Content from our News section helps to drive non-listing content. Using this content helps us to build relationships with people throughout different parts of their property journey – such as businesses thinking about growth opportunities, trends in the industry and notable deals in the market
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