Vendors, buyers and tenants use digital platforms not only to search for properties, but to assess agents on their ability to sell or lease out properties. That’s why it’s vital that you stand out with a commanding digital presence to increase your chances of winning new clients.
Selling or leasing out a commercial property requires considerable thought – especially when the numbers can run into the hundreds of thousands for lease and millions for a sale. Choosing the right agent can make a huge difference to those numbers and their bottom line.
Our research shows that 70% of vendors and landlords are less likely to contact an agent if the agency lacks a positive advertising presence on realcommercial.com.au - in terms of the amount and quality of advertising and information the agency has on the site.1
In fact, an agent’s online presence is the second biggest contributing factor for vendors and landlords when choosing an agent (after prior experience with one)2. So how can you ensure you make the right impression with these prospective customers?
The easiest and most effective way to improve your presence on realcommercial.com.au is to complete your Agency Profile. Vendors want to be able to access all the essential information about an agency in the one place.
As well as your Agency Profile, realcommercial.com.au offers a range of industry-leading tools that can help simplify and enhance your business. Our Account Managers can walk you through all of these as well as answer any questions you may have about the Agent Marketing Centre or your membership.
And remember, our Suburb Pricing tool can provide you with relevant, up-to-date pricing information for your agency, in any suburb in Australia. So, when a vendor or landlord enquires about a marketing schedule, you can present them with an accurate campaign schedule and collateral to support your plan.
Get on the phone to your Account Manager and offer to take them out for a coffee so you can discuss how to make the most of the tools available on realcommercial.com.au. It’ll be the best $4 you’ve ever spent!
1. Internal REA data 2017 realcommercial.com.au consumer survey May-June.
2. Internal REA data 2014 realcommercial.com.au consumer survey May-June.