Your go-to for powerful reporting and insights
Powered by Australia's #1 address in property, Ignite gives you a holistic view of your marketing activity on realestate.com.au for smarter, faster decisions.
- Residential
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Commercial
Commercial
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Developer
Developer
Developer Products
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Resource Hub
Resource Hub
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Advantage
Advantage
- Audience
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All-in-one reporting
Save time and effort managing your project performance with access to data available at a project and campaign level.
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Smarter, faster decisions
Optimise your lead generation strategy and increase your return on investment with daily insights.
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Maximise every lead
Optimise your lead generation strategy and increase your return on investment with daily insights.
Daily project and campaign insights under one roof
Daily project and campaign insights under one roof
Access project insights on demand
Save time and effort. Simply sign in to view your campaign and listing reports, any time.
- Create, download and share reports
- Invite team members to collaborate
- Live chat with customer support
Make smarter, faster decisions
Leverage Ignite's real-time data to inform and optimise your lead generation strategy.
- Compare projects side-by-side to understand where to invest your time
- Use buyer insights to tailor messaging and attract the right buyers
- Optimise your listings and creative to generate more leads
Maximise every lead
Shape your sales strategy and empower your team with in-depth buyer insights.
- Build a comprehensive picture of prospective buyers
- Segment leads into sales and nurture workflows
- Deliver a more personalised customer experience informed by declared data
Recently launched features
Ignite's capabilities will continue to grow as we release new features and functionality.
Ignite's capabilities will continue to grow as we release new features and functionality.
A New Era of Insight
Introducing the comprehensive Project Report. This transformative tool redefines the reporting experience, offering a project-centric perspective that integrates marketing efforts, highlights the impact of each advertising product and simplifies collaboration between teams.
With the Project Report, transition from siloed campaign data to a complete, 360-degree overview of your project marketing effectiveness. Instantly unlock insights about overall project performance, explore the nuances of different campaign and product investments, and precisely measure your success.
*Project and campaign performance data is available for campaign activity on site from 01/07/2022 onwards
Phone Lead Attribution
Project Profile campaigns with phone lead attribution activated will now have visibility on lead count for phone calls and SMS under Project Profile reporting.
This feature will automatically be activated for campaigns with phone lead attribution, with the capability to toggle off at any time.
If you do not have phone lead attribution activated, you can speak to your Account Partner for more information or to get started.
Download and Share
Save time on preparing data manually, and effortlessly share insights with key stakeholders in your business.
Download and share enquiry reports across your project profile, display and audience extension campaigns directly from Ignite.
EDM Reports
Insights on your EDM campaigns are now readily available for you in Ignite. Rather than wait for performance updates from your Account Partner, you’ll have access to key metrics like CTR, leads and CPL at any time.
To view, search and sort your email campaigns, head to the ‘EDMs’ section located under the properties tab.
Sponsored Content Reports
We’ve replaced reports sent by realestate.com.au with insights now available in Ignite. View the status and performance of your pending, early and live campaigns, including key metrics like page views, percentage to target, leads and CPL.
Locate your Sponsored Content reports via the navigation menu in Ignite titled, ‘Sponsored Content’.
Unlock the full potential of Ignite
We want you and your team to get the most out of Ignite. Check out our handy guide with quick tips to get started. You can also access more information and helpful resources in our Help Centre.
Our customer support team is available via the Live Chat function in Ignite, so you can receive fast, reliable support when you need it.
