We know that 57% of customers are active in their commercial property journey, while 27% are researching and planning for future opportunities. Being able to identify key similarities and differences between customers, whether they are active or potential, can better prepare you for when they get in touch to begin their journey.
- Residential
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Commercial
Commercial
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Developer
Developer
Developer Products
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Resource Hub
Resource Hub
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Advantage
Advantage
- Audience
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of buyers do not currently own a commercial property
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of tenants look for a lease term of 1-2 years
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of those looking to lease out or sell their commercial property on realcommercial.com.au are using the site daily
The buyers
Here, we take a deep dive into the two segments of buyers: investors and owner-occupiers. Download this persona pack to gain a strong understanding of who your buyers are and what they are searching for.
The tenants
In this persona pack we look at what a typical tenant looks like and drill down into the key demographic data for this customer group. This report will provide you with a deeper understanding of the needs and confidence levels of customers searching to lease, to ensure you are prepared to support them on their journey.
The sellers and landlords
Here, we look at those who are seeking to either sell or lease out commercial property. Download this persona pack to learn more about who these customers are and unlock insights on the broader segment.
More from the Commercial Insights Series
Source: realcommercial.com.au Consumer Satisfaction Study Feb 2021