Display Advertising
Display Advertising

Display Advertising

Signpost your development across realestate.com.au to get a competitive edge

Extending the reach of your campaign beyond the location of your development, Display Advertising allows you to connect with more buyers on realestate.com.au. With a range of data-driven ad units and powerful audience targeting, digital display is a cost-effective way to generate brand awareness and traffic.

Display advertising puts your brand and development in front of more relevant buyers browsing realestate.com.au

Supported by powerful audience targeting, our digital display ads are a cost-effective tool to build awareness, keep your property top of mind and drive traffic to your listing, website, or lead capture page.

Target highly engaged property seekers

Target highly engaged property seekers

  • Flexible targeting by suburb and price point or retarget visitors to your website
  • Own share of voice in your development’s suburb
  • Enjoy full creative control – static and animated units available

Key Placements

Buy Search Results Half Page

A prominent, high impact Half Page display banner in your chosen suburb.

News Article Half Page

A prominent, high impact Half Page display placement in the popular News section.

 

New Homes – Sponsored Developments

Promote your project at a state level to engage buyers who are demonstrating an interest in new property.

 

New Homes – New Apartments

Drive awareness with buyers specifically searching new apartments in your state.

 

Keen for more information?

Speaker to a realestate.com.au representative today to discuss your options.

Disclaimer:  

  1. Definitions: “exposure” means the aggregate count of property views, property map flyout and display ad clicks; “leads” means the aggregate count of email leads, phone reveals, document downloads and display lead complete actions. Methodology: Sample size – 2,200 Project Profiles and 1,567 Display Campaigns, being all active campaigns between Jan 21 and Feb 22. Of this sample size, 220 Display Campaigns were able to be manually matched with the associated Project Profile (“Matched PP and Display Campaign”). Performance of those Matched PP and Display Campaigns were then compared against the remaining Project Profiles for which no associated Display Campaign could be identified. Disclaimer: All reasonable efforts were made to match each Display Campaigns to a Project Profile, however we make no representation or warranty that the Matched PP and Display Campaigns identified comprised all Project Profiles for which a Display Campaign was also purchased.