Turn buyer interest into action with these new features
A Project Profile is the cornerstone of the most successful campaigns on realestate.com.au. Now, this high-performing tool is even better with two powerful additions: Add to Plan and Virtual Tour.
Designed to deepen engagement with your project listing, these new features help turn buyer interest into action at crucial moments in the property search journey.
Add to Plan
Be a priority on the inspection plan
The Add to Plan button, new to Project Profile, signals to active buyers that your property is open for inspection and taking appointment bookings.
Put your project on the agenda of serious buyers. Simply add the display suite or sales office details to your Project Profile listing and open your doors to 300,000 buyers planning their inspection schedule on realestate.com.au every month1.
Each month more than half a million inspections are added to buyers’ plans on realestate.com.au2, make sure you’re on their agenda when it counts by simply keeping your opening hours up to on your Project Profile and child listings.
To learn how to manage your Open for Inspection hours, refer to our Customer Help Centre article How to Guide - Add to Plan.
Virtual Tour
Bring your project vision to life
A Virtual Tour invites buyers to explore your project at any time, from anywhere. It allows you to bring your design vision to life and immerse buyers in the details will help buyers envision their future in your community.
It’s now possible to showcase a 3D virtual tour within the image carousel of the main Project Profile page.
With 1 in 3 buyers now inspecting properties both physically and virtually to inform their purchase decision2, why limit your listing to static images alone? Help buyers see the full potential of your project and turn interest into action.
To add a Virtual Tour link to your Project Profile you must use Agent Admin. Refer to our Customer Help Centre article to get started How to Guide – Virtual Tour.
