A Project Profile is the most powerful way to market your new development. Our highest performing lead generation product, a Project Profile sits at the heart of every project marketing campaign. With premium positioning in search results, the best rotation and the largest listing format on realestate.com.au, a Project Profile ensures your development has maximum reach and impact.
When creating your Project Profile in Agent Admin, there are key opportunities to optimise your listing and create more impact on realestate.com.au. Health Check it using the checklist below to ensure your Project Profile is setup to reach New Home buyers looking for a development like yours.
Project Profile Health Checklist
Video
Uploading a project Video to your Project Profile can help you generate an average of +49% more leads1. Video content is key to:
- Establishing an emotional connection with buyers
- Improving brand recall with buyers who are looking at dozens of projects
Document Downloads
Project Profiles with at least one downloadable asset generate an average of +7% more leads1. A healthy Project Profile includes multiple Document downloads such as:
- Price lists
- Floorplans
- Project brochures
Display
Get even more value from your Project Profile with a supporting Display advertising campaign. Project Profiles supported by Display activity generate an average of +97% more leads2 – an opportunity not to be missed. Display allows you to:
- Advertise your project in nearby suburbs on realestate.com.au, driving more traffic to your listing
- Build and maintain awareness of your project with your target market – who may not already be searching in your development’s suburb
Imagery
Imagery is key to making an impact with our audience, so Health Check your Project Profile imagery to ensure:
- The use of a wide range of images, including artist impressions and relevant photography
- The hero image of your Project Profile is high resolution
- All images and renders are correct and showcase the project itself. This is imperative when buyers are often also considering an established property, which will have numerous images of the home itself. The consumer experience needs to be comparable to be competitive
- Make sure you include a floorplan. 57% of buyers find it frustrating when there is no floorplan provided, and this can make them less likely to enquire3
Variety
Be sure to include at least 5 child listings, showing a range of price points and floorplan configurations to make the most impact in the search results. This will help your Project Profile:
- Stand out and give you the opportunity to attract more buyers
- Appeal to a wider range of potential buyers with different budgets and needs
Finally, you should always include a floorplan for each child listing as floorplans are a key enquiry driver.
Experience
Build trust and credibility by including your completed developments and project partners on your Project Profile. This rich content allows you to:
- Profile your development team and their expertise
- Showcase completed projects to demonstrate your experience and allow buyers to do their own research
It’s also a great idea to consider a Sponsored Content campaign to further build trust and nurture buyers through their journey.
Footfall
A Project Profile helps drive foot traffic to your display suite or display home, so keeping information accurate and up to date enables buyers to move through the property journey more smoothly. Complete a Health Check on the following areas of your Project Profile to ensure you’re optimising for these features:
- Include your Project Site and Display Suite/Home location to enable the interactive map feature
- Up to date opening hours to ensure buyers have the opportunity to book an appointment or inspection – as they would for an established property
Want to drive more high-quality leads? Health Check it. Discover powerful insights to help shape your strategy and get even more value from your Project Profile.